I started out studying biology, planning for med school. It felt safe, respectable, the "right" thing. But it wasn't me. I craved creativity, freedom, and building something of my own. So I took the leap into graphic design.

I built a design business from scratch and eventually started making great money. But there was one big problem: I didn't know what to do with it. No one had taught me how money actually worked. I didn't understand investing or wealth building. I was working for money instead of making money work for me.
So I became a financial advisor, increased my financial literacy, and started teaching other creatives what I'd learned.

But in the financial industry, I noticed something missing: no one talked about the emotional side of money. They skipped the money stories, the subconscious patterns, the inherited beliefs that kept people stuck.

I realized: people weren’t struggling because they didn’t know what to do. They were stuck because of what they  believed and I had to face that in myself first.

In 2008, I lost everything. My marriage, my home, my properties. I filed bankruptcy because everything was in my name when the market crashed. The shame was crushing.
But that breakdown became my breakthrough. I discovered that strategy alone wasn't enough. I had to heal my relationship with money emotionally, energetically, and spiritually. That's what brought me to this work.

Today, I help graphic designers, AI artists, and creative entrepreneurs solve their real problem: positioning and pricing. I blend strategic brand clarity with the inner work that shifts how you see your value. Because you can have all the tactics in the world, but if you don't believe you're worth premium rates, you'll never charge them.
I use pricing strategy, brand positioning, and subconscious mindset work to help you stop undercharging and start building wealth without the hustle.

If you've ever felt like charging for the value you deliver meant selling out, or that being a "starving artist" was just part of the deal, I see you. I was you.

You're here to build wealth that feels aligned with who you are. I'm here to show you how.

About Jen

I help graphic designers, AI artists, and creative entrepreneurs solve their real problem: positioning and pricing. So they can finally charge premium rates and build wealth without guilt or burnout.

The receipts, recognition, and real-world results behind the work I do and the soul that powers it

Street Cred + Soul Work


With over 25 years in design and 20 years in financial services, I bring both strategy and soul to the way I help creatives build wealth.

I’ve walked the path from breakdown to breakthrough and now I teach what actually works: spiritual alignment, pricing power, and unapologetic receiving.

Fun Facts

Tajín belongs on the rim of every margarita. No questions. Just try it. 🍹(Although my favorite drink is an Old Fashioned, bourbon, not rye.)

I've done a ton of workshop for churches because I love combining faith with finances and did you know that the Bible talks about money more than love with over 2,500 scriptures?

I used to design packaging and display materials for major film studios when new movies were released. (Disney picked my design for when "Lion King" came out on DVD. Remember those things? 😆)

I light up talking about neuroscience, metaphysics, and vibrational wealth. If it rewires your brain and unlocks your receiving, I'm all in.

I'm an Aries, ENFJ, Enneagram 7, and Manifesting Generator. Translation: I move fast and dream in full color. My partner calls me "Turbo."

My favorite comedians are Dave Chappelle, Chris Rock and Godfrey. I LOVE to laugh.

I co-founded a hip hop dance crew in college that still competes to this day and now I want to become a competitive Latin ballroom dancer. (Yes, I’m serious.)

If this whole money coaching thing doesn't work out, I’m probably going to become a comedian. Or at least write the material.

I dream of living in Sydney during their winter because anything above 75°F in Southern California is already too hot for me.

I absolutely LOVE speaking on stages. I get a high from it. Sooo fun!

I'm a breast cancer survivor 🩷

I’ll always stand for this: Creatives get to be wealthy. Period. Full stop. No hustle. No shame.
I help you position yourself as premium so you can charge for the value you deliver and build wealth without the guilt.