Done with scattered ideas and no clear direction?
FEATURED IN
But in reality...
The solution isn't more tactics. It's strategic positioning combined with the inner work that shifts how you see your value so you can finally charge premium rates.
Imagine if you could...
- Stop undercharging and finally position yourself as premium
- Charge rates that reflect your actual value without feeling guilty or like a sellout
- Break the feast-or-famine cycle and build consistent income
- Thrive in the AI economy instead of feeling demoralized by it
- You're undercharging because you feel guilty about what you charge for your creative gifts
- You have the talent but lack the positioning and pricing strategy to go premium
- You've tried all the tactics (raising prices, streamlining, better portfolios) but you're still stuck
- The AI-powered economy has you questioning your value and worth as a creative
There's a better way...
I left the financial industry because I saw what was missing: creatives weren't struggling because they didn't know what to do. They were stuck because of what they believed about money, their worth, and their value in an AI-powered economy.
Now I help visionary creatives like you get crystal clear on your positioning, charge premium rates, and build wealth without the guilt or burnout.
This is strategic work. It's about clarity, positioning, and finally charging in a way that reflects your brilliance.
It's about becoming the creative CEO you're meant to be.
I help graphic designers, AI artists, and creative entrepreneurs stop undercharging and start positioning themselves as premium.
With 25+ years as a graphic designer and over a decade as a licensed financial advisor, I've lived both sides of the creative business struggle.
I know what it's like to have the talent but not the pricing strategy. The portfolio but not the positioning. The skills but not the confidence to charge what you're worth.
Hey there, I'm Jen!
"THE CREATIVE CODE:
A Creative Professional’s Way to
Happiness, Wealth and Joy"
The Award-Winning Book That’s Transforming How Creatives Think About Wealth
"THE CHANGE:
Insights Into Self Empowerment"
The Latest Release
Coming Soon:
The Change – Insights Into Self Empowerment (Featuring a foreword by Les Brown)
Jen’s upcoming book contribution appears in the global anthology The Change, where she shares how women creatives can rise in the AI-powered economy by shifting their mindset, reclaiming their value, and leading with soul, not spreadsheets.
Her chapter, “The AI Shift: Rewriting the Rules for Women in Creativity and Wealth,” explores how AI is changing the game for women in design, branding, and entrepreneurship and how spiritual alignment, curiosity, and courage are the new power tools for creative wealth.
“You don’t need to be an expert to thrive with AI.
You just need to be curious enough to begin.” - Jen
"Most creatives don't need another course on marketing or productivity. They need to shift what they believe about their value so they can finally charge for it." -Jen
Speaker:
Keynote, Workshop Facilitator, Panelist
Jen Fontanilla is dedicated to helping creatives bridge the gap between their artistry and their finances by guiding them to thrive in abundance, prosperity, and wealth in all its forms.
Her speaking engagements go beyond presentations; they are immersive, high-energy experiences that shift money mindset, activate creative confidence, and invite audiences into a new way of receiving. Known for her passion, relatability, and unapologetic enthusiasm, Jen brings depth and transformation to every stage she steps on.
For organizations seeking a speaker who blends financial empowerment with soulful alignment, Jen delivers both insight and impact—leaving audiences inspired and ready to take action.
Have you ever given up on a childhood dream because someone told you it wouldn't make any money?
During her TEDxHuntingtonBeach talk, Jen shared her journey from a biology student with dreams of becoming a doctor to a creative professional helping others transform their relationship with money. While her love for science and the human experience remains strong, Jen felt called to pursue a more creative path, one that combined her artistic gifts with financial empowerment.
As a Certified Money Coach (CMC)®, she urged creatives not to abandon their artistic passions and emphasized the importance of cultivating a healthy, empowered money mindset. She offered practical insights on how creatives can shift from scarcity to abundance, making wealth not only possible, but aligned and achievable.
What Every Creative Needs to Know About Money
Creativity is the infinite source of abundance. When we tap into our true creative essence, we unlock a world of limitless possibilities and wealth.
Jen SHATTERED those stories into pieces and helped me to build a new story, a new perspective for myself when it comes to money.
Oma Singh
Client and Copywriter
Renee Baus
Event Planner and Founder of The Red Bra Project